Worksheet

Worksheet March 22, 2011

Where do you see color communicating in your world. Now look at controversial or political social problems and how your awareness of color can change or improve those situations.

Look Back: How does color communicate? What does color communicate? Think back in a basic way. How can color solve the problems of: War, Racism, Poverty, Natural Disaster, Homelessness, Food Shortages, Crime, Death Rates and Imprisonment among particular groups, etc. HOW can COLOR create CHANGE?

HW

These are very specific requirements –you must bring ALL parts in next week!!!

#1. Collect Images of Projects that relate to your Problem- Where do you already see your passion working! Show us 5 images that represent solutions to your Problem- this will include the “LOOK” you want, and 5 that are NOT working! These will be on normal 8.5x11 sheets of paper taped together and hung on the wall from top to bottom (5 on TOP will be what is NOT working, 5 on bottom will be SOLUTIONS!) If they don’t exist, collage a solution together!

#2. Observational notes! YOUR Thinking process in action. MUST include: Writing, Found Objects, PAINT (or other color media that is NOT digital), Images and Drawn Sketches (these will include images of environments [either sketches of “solutions” from #1. so that you understand them or current places where you see this problem in your world], thumbnails of how you see your project playing out, This will be approximately AT LEAST a10 page fold out.

Working Method for #2

A. Identify a problem area.

B. Collect images that represent what you LOVE! In life, in art, in anything! Use them to INSPIRE and focus!!!

C. “Play” around with that problem. Consider Controversial, Fantastical or Ridiculous Ideas, let the Creative spirit flow in you- don’t doubt or look for logical answers, just ACCEPT what comes. (We will practice a Guided meditation in regards to INVISIONING!!!)

Note: I find COMBINING any two things creates Harmonies and Contrasts that make me more aware. Remember you are using COLOR to communicate and effect people EMOTIONALLY- you are going to CHANGE their minds! I also find that once I have a WORD- like “change” it helps if I find an “image” that represents that to me for each issue I am trying to resolve. “Change” for color would be a fade and contrast! “Change” for poverty would be 1. rich/poor, 2. I saw homeless people in Tokyo with- toilet paper rolls stacked, shoes on newspaper, etc. this was “change”, 3. wearing worn clothes to fantastic/beautiful effect.

D. Plug in the necessary PROGRAM elements (this is what a client will give a designer that specifies their needs- budget, particular personal need, taste, look, marketing approach). Here you will add more key words.

E. Review B. in consideration of the Program. You will now need to consider: the form the solution will take [How to generate an Installation or Interactive piece from your concern and solution!?], where your “Designer Mind” meets the “Real World”, how you want it to look- pretty, daring, crazy, fun, cheap, street, refined, smart, informative, commercial,

Note

These must be CHEAP to produce. No more than large print outs from the plotter (which allows only a few colors max!), simple black and white copies- possibly on colored papers, glue, crayons, markers, paint, found objects, cardboard, etc.

Next Week in Class

Teams will be set up where you are working on specific elements of each aspect of your projects based on what you bring in.