Where can we find a quiet place in a big city to reflect and find the inner peace? Our world has become so urbanized; everything is about commercial, full of artificial colors wherever we go. Can we still have our inner peace and fresh imagination, in this commercial, full-of-color noises world? We need to go back to the basic, the nature, and start fresh, the white. White is the most powerful color as it can let our imagination run free.
This project is to design small objects to reflect the main idea of the MUJI store—basic and simplicity. The main target audience is the city people who shop at MUJI. By designing with white in mind, these objects will be able to help viewers refresh their minds and let their imagination run free again.
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