Alexa–Pinwheel Final

Pinwheel Final

Alexa- weekly photo

My boyfriend, we were in Kentucky for the Durby.

Love the effect of the blue lights.

Alexa- weekly photo

Took these on some train tracts in LA. Interesting how much yellow, maybe because of its high visibility. Love the colors of the rust too!

Alexa- Synopsis

The goal of my campaign is to get people to think about where their electricity comes from. The Union of Concerned Scientists say that many states are not taking advantage to their clean energy resources and instead have coal imported from far away further increasing the harm done to the planet. NY imported all of the coal it used in 2008 but it could get 80 percent of its energy from renewable resources. They state that renewable energy, "Has the potential to generate more than 16 times the amount of electricity the nation now needs." The Union of Concerned Scientists is urging people to contact their utility company to find out where their energy is coming from and to implore them to invest in more clean energy resources.

My pinwheel campaign will raise awareness of the situation and start up a conversation. I will paint paper grocery bags with all natural paint made at home colored with natural pigments. The pinwheels will say "Where does your electricity come from?" and have a website where people can find more information. I will also have posters painted the same way as the pinwheels with an image of a pinwheel and my tagline.

Alexa- weekly photos PINK!

Was going through some of my pictures from California and collected all the pink ones. Love Pink!

Colored Bubbles

Alexa- Research Phase 2

I want to do a clean energy awareness campaign with out using the colors blue and green.

CLICK ON THIS LINK
EnergyResearch1

Vegetable Pigments

Found this while doing my research. Check it out . . .

http://www.colourlovers.com/craft/blog/2011/03/29/raw-color-rbp-printing-with-vegetable-ink

Weekly Pic

I took this picture when I was living in LA. I love the shades of pink, peach, purple, and red violet. The wisps of color look like water colors.

This was also taken in LA. The yellow with the green and blueish-green. I gives me a very Southern CA feel; I think because it's reminiscent of the sun, beach, and ocean. The soft blue of the sky in addition to the way the sun softly shines on the top portion of the metal while the bottom portion is in soft shadow. To me its obvious that this picture was taken right before sunset in the "golden hour." Maybe thats why they call California the "Golden State"

Alexa- Final Zine

Alexa-First version of zine

The Expanded Woman Zine

This is my first comp of my sine. I discovered that I need to use thicker paper for the first portion of the sine to make it easier to turn the pages. I like the tunnel effect but it needs more imagery. I also needed to come up with a better solution for the cover of the book.

Weekly Pic

I love how the sky goes from greyish-purple then a little yellow blends in, then it becomes red-violet, to a real pink. The clouds are a blackish-purple. (Its so hard to describe colors!)

-sky in LA

This picture consists mostly of shades of green, blue, grey, and brown.

- Road in Northern California

The light hits the house in different ways causing there to be many different shades of orange although the paint is the same color.

Weekly Pic

A street in San Francisco's Sunset District, near the ocean. This picture makes it seem like the neighborhood's name is appropriate but usually the Sunset District is so foggy and grey that you can barely see 10ft in front of you. That is why I really like this picture. I think sunsets are beautiful but this one was so striking because the color of the sky is so unusual for that area. That is what made it stand out to me and made the orange and yellow of the sky seem exaggerated.

Alexa–Zine Comp

Layers of the tunnel book, contrasting colors

Alexa–Weekly Photo

The new Mondrian Hotel

Alexa–Zine Concept

Alexa–Color Inventory

Alexa- weekly photo